Pure Communication Group is celebrating a major industry triumph after winning Best Customer Service at the prestigious Mobile Industry Awards 2025, one of the most respected events in the UK telecoms calendar.
Held on Thursday 18th September at the Royal Lancaster Hotel in London, the glittering ceremony brought together leading names from across the telecommunications sector and saw Pure Communication Group rise above major players including Lebara Mobile, Mobiles.co.uk, Mr Mobile, Sky Mobile, SMARTY Mobile, Spusu, and Tesco Mobile to claim the coveted title.
A Small Team Delivering Big Results
What makes this achievement stand out is the scale of Pure’s operation. While many of its competitors rely on vast call centres and hundreds of support agents, Pure’s dedicated customer service department consists of just five members — proof that excellence comes from passion and expertise, not headcount.
Ben Carter, Director of Pure Communication Group, said the win highlights the company’s people-first approach and commitment to genuine customer relationships:
“We’re absolutely over the moon. To be recognised on a national stage against some of the biggest names in the industry is a huge moment for us. Our customer service team has shown time and time again that it’s not about the size of the operation, it’s about the passion, care, and expertise you bring to every customer interaction.”
Recognising the Power of People and Service
The Best Customer Service Award was collected on stage by Pure’s customer service team, led by Head of Customer Service David Naylor, who dedicated the recognition to his colleagues’ hard work and unwavering dedication.
“I’m so proud of our team. Every single day they go above and beyond to help our customers, and this award proves that those efforts have been noticed at the highest level. To be such a small team and come out on top against such big competition is nothing short of incredible.”
Pure’s victory showcases how boutique telecom providers can rival and outperform major brands by staying true to their values of honesty, responsiveness and personal attention. The company’s consistent customer satisfaction ratings and reputation for transparent communication have made it one of the UK’s most trusted independent telecom providers.
A Night of Double Success
Pure’s celebrations didn’t end with the customer service win. Head of Sales, Joshua Perryman, was also recognised with the Rising Star Award, an accolade that honours outstanding emerging talent driving innovation and excellence in the mobile communications sector.
Ben Carter praised Perryman’s achievement, saying:
“Joshua is a real force of nature within our business. His energy, vision, and determination have been instrumental in our growth, and we’re delighted to see his talent recognised nationally.”
Read more about Josh’s success here.
Building on Momentum for Future Growth
Founded with a mission to provide straightforward, customer-focused mobile and communication solutions, Pure Communication Group has built a strong reputation for reliability and integrity in a competitive industry. Its latest wins at the Mobile Industry Awards 2025 solidify its position as a leader in UK telecoms customer service and a rising name in the mobile communications market.
For Pure, these awards represent more than recognition, they affirm the company’s belief that personalised service, authenticity, and accessibility will always set it apart.
As David Naylor summed up:
“Awards are wonderful, but for us it’s about the customers. This recognition just drives us to keep delivering the best service we possibly can.”